As we grow & evolve, our brand is simultaneously growing & evolving.

 One of the biggest roadblocks I've seen along an entrepreneurs, influencers or creators journey is experiencing the loss of their voice. When we fail to keep our brands up-to-date with where we're at in life, we eventually experience a disconnect from our brand and message. Eventually, we begin to see a clear difference between our social media presence and our real life identity. Then soon enough, that sense of inauthenticity begins to make you cringe. Before you know it, posting starts to feel forced and you slowly start to resent the platform that gave you a voice in the first place. This is when the love/hate relationship begins to develop. All of a sudden, you don't know what to post and you feel this underlying anxiety start to creep up because you feel like you should be posting, but you just aren't feeling it anymore. As the cycle continues, we slowly (or very quickly in some cases) start doubting our message, doubting our work and then doubting ourselves. By this point, you question if removing yourself from social media all together will do the trick. When we arrive here, many of us lose our confidence in the vision we had, but not necessarily our hope. I know, because I've been there. Five things I did to pull me out of that place was: Strategy #1: Becoming fully detached from the brand so that I could reground myself and look at the situation with fresh eyes. Social media has made it's mark on human evolution and has significantly changed the way we communicate as a species in a very short period of time, so adaptation for some of us can take time. Strategy #2: Being open and honest with my team, friends & mentors about where I was at and what I was experiencing behind the scenes. Having a handful of people we can talk to helps us get the problem out of our heads, placed into perspective and taken care of much faster. Strategy #3: Reflecting on what part of my brand brought me the most excitement. I had to really take a look at what gave me energy, what drained my energy and then make amendments. Strategy #4: Taking better care of myself and reconnecting with the confidence that got me started in the first place. I'm a work-in-progress, but I decided working on me first would make for a better brand. I started rebuilding my brand from the inside-out and not the other way around. Strategy #5: Reconnecting with people I've impacted to retrain myself to see the good I was doing in the world and that pursing this really mattered. I had to give myself enough evidence that failing or embarrassing myself was going to be worth it in exchange for all of the people I'd help in the process. When we reach this final tipping point, this is when the magic happens. If you've been looking to rediscover your magic, don't be afraid to reach out.  The World Is Yours.


Need the game plan? Don't we all. Apply for a 55-minute 1-on-1 call with me so that we can analyze your brand, map out where you want to be and strategize the plan that will get you there the fastest.