I’m Corey JohnsonSeventeen Years Behind The Scenes

I’ve spent my career behind the brands of leaders impacting over 125 million people. This is the story of how that work became Rebirth.

Over the last 17 years I’ve helped founders and thought leaders transform, grow and monetize their personal brands. Along the way I learned that the work goes deeper than a logo, a strategy or a website. It’s a vehicle for understanding the human experience, and for helping someone become the version of themselves people want to follow.

2009

The First Agency

I launched my first start-up in my teens: a brand identity agency. From setting up my first website to printing my first business card, I realized very quickly that I had to learn how to market myself.

That search led me through every course, book, workshop and mentor I could get my hands on, and eventually behind the scenes of some of the most influential personal brands on the internet.

Corey seated in a sunlit living room

2015

From Identity To Strategy

Starting a business that young, I had no idea it would require so much personal development and inner work. As I evolved, my work evolved with me.

I moved past designing brand identities to building the strategy underneath them: the story, the audience and the message. I wanted to work with the people who inspired me, so I rebuilt my company around them.

Corey working late at his laptop, looking up from the work

2020

Content For The Masses

When the world stopped in 2020, I sensed things were about to change. I shifted my focus to helping creators make content that reaches the masses, and built education experiences around it.

Years of behind-the-scenes work with voices reaching millions taught me what makes a message travel, and what makes it last.

Corey checking his phone beside a camera rig in the video studio

Today

Rebirth

Today I sit down with one person at a time. I help them clarify their message, rebrand themselves and turn their expertise into a brand people follow.

The method I use is called Rebirth, because that is what it feels like: from the version of you who desired the impact and freedom, to the version of you who owns and embodies it.

Corey sitting one to one with a client, laughing over a notebook and laptop

entrepreneur by day, creative by nightMy Life After Hours

Corey meditating cross-legged on a balcony chair

With freedom as my number one value, I built my work so I could travel full time. Born and raised in Toronto, I’ve found that travel has become one of the biggest mentors in my life, so the world is my home now.

When I’m not working, I’m usually investing in my wellness, my friendships, my creative work or my studies of the mind, body and soul. I also make music as Corey Iris.

Explorer. Bio-Hacker. Music Connoisseur.

Corey’s hands writing in a notebook beside a candle, seen from above

Right Now

What I’m loving
After years of hustling and grinding, I’m loving my newfound commitment to my wellness. The daily research has taught me so much about myself, and the wisdom is healing.
What I’m learning
I’m diving into how AI can help us understand our audience on a deeper level, automate the tasks we don’t love and grow our brands with ease.
What I’m not about
I’m not the “I’m going to help you make money online” or “look at my rented Lambo” guy. Money matters, but I’m here to help you pursue something deeper.
What I believe
I believe every one of us was put here for a reason, with a purpose and a calling. My job is to help you discover yours so you can build something meaningful to you.

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Jay Shetty

“I can honestly say he’s been an absolute joy to work with. He brought my vision to life with attention, focus and style.”

Jay Shetty
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