



a little of my storySeventeen Years In The Work
- 2009
The First Agency
I launched a brand identity agency and had to learn how to market myself, from my first website to my first business card.
- 2015
From Identity To Strategy
I moved past designing brand identities to building the strategy underneath them: the story, the audience and the message.
- 2020
Content For The Masses
I shifted from strategy to helping people create content that could reach the masses.
- Today
Expertise, Monetized
I help people develop their personal brands and turn their reputation into revenue by monetizing their expertise.

Back in 2009, as a teenager, I launched my first brand identity agency. For years I thought the work was the logo, the strategy, the website. Then I noticed the same thing on project after project…
I could give someone the best strategy and brand identity in the world, but if it wasn’t in alignment with what they felt called to do, it never landed or fully took off.
Every brand transformation I finished was changing two identities: the one the world saw, and the one the leader operated from. My real work was in helping them build a brand authentic to their soul, so they could unravel the version of themselves they would follow and become magnetic to the people they came here to reach.
From the version of you who desired the impact and freedom, to the version of you who owns and embodies it. This isn’t just a brand transformation. It’s a rebirth.




















