This video got 191k views, and here is why.
Aside from what I shared in the video, here are 5 more viral elements you can integrate into your content creation to trigger sharing behaviour.
First, develop the ability to evoke strong emotions.
Content that can trigger intense feelings such as humour, awe, anger or inspiration has a much higher likelihood of being shared. The key is to create a powerful emotional connection with the audience by tapping into a particular emotion and reverse engineering your story from it.
Second, be original. Be weird. Be you.
A video that offers a new perspective, unique angle or innovative approach to a topic grabs attention and distinguishes itself from the noise.
Third, where attention goes, energy flows.
Follow the global conversation and position yourself strategically. If you leverage current events or trending topics to put your unique spin on them, the algorithm will, most of the time, put your video in front of the traffic searching for the topic you just leveraged.
Fourth, keep your message simple.
A viral video should be easy to comprehend so that it’s shareable. By keeping the message straightforward, concise and visually engaging, viewers are more likely to remember it and pass the video along to others.
Lastly, storytelling is crucial.
People love stories, and videos that tell a compelling narrative can be highly effective at capturing attention and generating engagement. By using storytelling techniques such as character development, plot twists and conflict resolution, your video can create connection with viewers, resonate, and increase its chances of going viral.
Creating viral content is a science and an art.
Although we can’t guarantee a video will go viral, we can implement these viral elements to maximize the chances.
If you want to clarify your brand message so you can start creating clear, compelling videos people want to share, feel free to get in touch.
With all that said, the world is yours.
Corey
